Over 30 years experience and highly skilled craftspeople turn Rehwa into the leading manufacturer of high quality Maheshwari textiles with contemporary interpretations of traditional designs.
As a non-profit organization we have two missions:
- to revive the centuries-old hand weaving tradition of Maheshwar and to keep it alive by blending conventional with modern designs
- to improve the lives of Maheshwar’s weavers by placing income directly into the hands of our craftswomen and men.
Exquisite handwoven textiles
Rehwa textiles are handwoven at Maheshwar, a small town in the Indian state of Madhya Pradesh. Located on the banks of sacred Narmada River, Maheshwar has been a centre of handloom weaving since the 5th century. Rehwa believes in the resurgence of this beautiful handcraft and taps into its full potential to make history come alive.
Tradition. Empowerment. Education.
Handwoven into every fiber
Rehwa’s weavers are very well trained and rank among the best around Maheshwar. Years of training and experience assure upscale quality and beautiful designs. Each and every textile, from sarees to dupattas, represents our fine handicraft. With every hand woven piece you can see and feel Rehwa’s commitment to hand weaving. Thereby, we preserve the weaving traditions of Maheshwar. Our weavers are dedicated and creative. Their passion for weaving and textiles can be viewed in our distinctive textiles. This love, dedication, and tradition ensure a colorful and rich future of Rehwa textiles.
Sustainability and natural resources are crucial in the production of our exquisite textiles. Rehwa’s products are fashioned with yarns of cotton, silk, wool, and linen. The supplies are completely natural resources, which contributes to the wearing comfort and textures of Rehwa textiles. Additionally, we actively support the preservation of our precious environment. Before the yarns are transformed into beautifully designed textiles, the yarn undergoes a dying process where the natural yarns are dyed in particular colors. Ones the desired color shade is achieved, it is further forwarded for weaving. There is a wide range of color available. Health and safety is essential part and thus Rehwa ensures a sustainable and environmental friendly atmosphere from the starting stage of dying yards till the finalization of its products.
Rehwa aims at creating delicate, colorful, and individually designed textiles by combining the ancient traditions of Maheshwari hand weaving with contemporary techniques. Today’s market, especially with regard to fashion and textiles, is a fast developing and constantly changing one. We are dedicated to preserve our tradition as well as keeping up with modern fashion and designs. Whether you prefer a traditional design or a contemporary design or a mixture of both, there is a great variety to be found at Rehwa. Our strength derives from implementing the century-old weaving technique and design with contemporary methods. Following the latest color trends and design, Rehwa keeps you up to date with its new collection and diverse products, whether you want to wear our textiles on a daily basis, at a wedding or any other special occasions.
It was no one less than Maharani Ahilyabai Holkar who brought the hand weaving back to Maheshwar. Before here rule, the beautiful Maheshwari hand weaving tradition was in danger of becoming extinct. During her rule of the state of Indore from 1765 – 1795 , the weavers prospered under her patronage. The tradition was reborn and greatly supported. Weavers were further supported by wealthy local families who enjoyed and promoted the delicate textiles. In an attempt to honour the tradition of their family’s dynasty, the reestablishment of handloom weaving was initiated by the scion of Ahilyabai in 1978. They founded Rehwa Society on the ground of preserving the exclusive weaving tradition of Maheshwar. The royal spirit remains in the fine textiles of Rehwa up to the present day. Rehwa continues to produce traditional and exclusive textiles.
The history of handloom weaving in Maheshwar dates back approximately 1,500 years. After India’s independence, the weavers were left without a market for their beautifully hand-woven textiles and the tradition was threatening to fall into oblivion. In response to the need to revitalize the weaving tradition of Maheshwar, The heirs of the royal Holkar family established Rehwa Society in 1979 – a not-for-profit organization with a grant from the Central Welfare Board. Most of the weavers were women, many from difficult socio –economic backgrounds, widows, abandoned wives and single earners.
When viewed from a traditional point, hand weaving and the work with handlooms was a male sphere. Historically, women working with handlooms were rare. Rehwa revolutionized the work in terms of employing mainly women. Women are provided with employment and a chance to earn their own living. Among our employees are women with difficult social backgrounds. At Rehwa they are given the opportunity to lead an independent and financially secure life. With the income they earn by creating our beautiful and exquisite textiles they are able to support their family and gain greater control of their social circumstances. All weavers, no matter the status, gender, or age, deserve our deepest respect for embracing this opportunity.
News & Events
We were proud to welcome Bollywood actress Shabana Aazmi at our weaving centre in Maheshwar on 10th June 2015. After having a look around, she also visited the handloom which was sponsored by her and all weaver women and weavers were gathering to meet her. Everybody enjoyed the visit and we hope she will come back to Maheshwar soon. Thank you for your support, Shabana Aazmi!
Who we work with